Monday, October 23, 2006

How Shopping Savvy are You?

Saw an interesting article featured on Tricia Goyer's Generation NeXt Parenting blog today. The article focuses on the results of a survey commissioned by Tierney Communication on the spending habits of JenX, the female portion of Generation X. Now that many of us are sliding into our 30s, we're growing up in more ways than one. We're learning to shop for bargains, getting out of college debt, and taking charge of our credit cards. Check out this quote:

"Women 30-39, many of whom were raised by first wave working Boomer mothers, have endured a latchkey childhood, divorced parents and have entered adulthood with debt in a highly competitive job market. But these women posses a toughness and brand savvy that marketers should take notice of.

"According to the Tierneyxy survey, JenX is the most concerned about debt of any age group. A full 61 percent indicate they are concerned about debt, with 41 percent saying paying down debt is their number-one priority, the highest of any age group."

The article talks about our switch to bargains. Mom trained me well to start at the back of the store where the clearance racks stand. I have a really hard time paying full price for anything. Where's the fun of the hunt in that? While Abigail and I were in Florida, we went to an outlet mall. Love those places. At Osh Kosh B'Gosh, I spent $60 on shirts and jeans, and saved $165. I would never go looking for Osh Kosh B'Gosh in the mall, but at $4.00 for great overalls for Abigail, I scooped them up.

So what about you? Does this article reflect your experience?

1 comment:

Camy Tang said...

I totally think so. Esp now that I'm writing, I'm much more $$ conscious. And I'm certainly not as $$ stupid as I was in my teens and early twenties.



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